NUMBATPhysical mail,
without the
three week wait.
NUMBAT is physical mail outreach for automotive. Pick who gets it, pick what it says, approve the proof. The printing, the postage and the tracking happen behind the scenes. It is built so a dealership can run a campaign in minutes, and so a single salesperson can run the same campaign for their own book of business.
Mail still lands. Sending it is what hurts.
The list
Pulling the right customers out of the CRM, cleaning the addresses and getting them into a format a printer will accept is most of the work, and it is the part nobody wants to own.
The middle
Design, proofing, print quotes, postage classes and a vendor who needs a purchase order. Every step is a place a campaign quietly stops.
The follow-up
A piece goes out and then nothing connects it back. Who responded, who walked in, and whether it was worth repeating usually stays a guess.
Four steps, then it is out of your hands
- Choose the audienceFilter the customers you already have: sold in a given window, service only, lease ending, equity position, or a list you upload yourself.
- Choose the pieceStart from a template built for automotive and change the words. Your brand, your name, your number, your photo if you want it there.
- Approve the proofOne screen showing exactly what will arrive, what it costs in total, and when it should land. Nothing prints before you press approve.
- Watch what comes backEvery piece carries its own trackable way back, so a reply is attributable to the campaign that caused it rather than to a hunch.
One rep, the reach of a whole store
The same tool works for an individual salesperson. Not a stripped down version of it, the same one, priced so a person can run it for their own customers.
If you are willing to invest in yourself, you can put a real, physical, well made piece in front of your own book every month, under your own name. That is the whole idea: the size of your outreach stops being decided by the size of your employer.
Why that matters
- Your customers hear from you, not from a store-wide blast that happens to include them.
- You keep the relationship when the campaign works, because it carried your name.
- You are not waiting on a marketing calendar, a budget meeting or someone else's priorities.
- A rep who does this consistently is doing something most of the floor is not doing at all.
What NUMBAT is not
It is not shipping yet. NUMBAT is a product concept in the marsupial family, alongside KANGAROO, WALLABY and POSSUM. This page describes what it is being built to do, not a service you can buy today. When it opens, it will say so here.
It is not a mailing list vendor. It works from customers you already have a relationship with, or a list you bring. It does not sell you strangers.
It does not promise a response rate. Anyone quoting you one before they have seen your market, your list and your piece is guessing.
Interested early?
If you run a store, or you are a salesperson who wants this for your own customers, say so and you will hear when it opens.